CLIENT
CityBlock
SERVICES
  • SEO
  • Content Marketing
  • Social Media
  • Website Design & Development

CityBlock – Case Study

CityBlock has specialised in building high-quality student accommodation for over 15 years, offering en-suite rooms in city-centre locations. Based in Lancaster, Reading and Durham, CityBlock prides itself on providing high quality, all-inclusive, safe and secure student properties with the added benefit of being a good value for money.

Insight

CityBlock was looking to increase traffic to the website and ultimately achieve 100% occupancy across its multiple locations. The brief was to accomplish this by raising brand awareness online, while also generating a significant amount of exposure across its social media channels.


Solution

SQ Digital implemented a technical SEO and content marketing strategy to boost traffic to key pages on the CityBlock website. This strategy expanded the search visibility for the primary keywords.

Also, to complement the SEO and content marketing strategy, our social media team launched a competition to encourage new residents to book with CityBlock. 80 prizes were on offer, including a £1,000 towards a student’s accommodation fees. We designed a designated landing page for the supporting PPC campaign, along with terms and conditions. We also created a bespoke banner for the website to push the competition.

The Results

  • 37,411 people reached on Facebook, with 565 post clicks generated
  • 100% rooms let in Lancaster accommodation
  • Created brand awareness for Reading accommodation as a brand new location

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