Digital Marketing for Retail: Electronic World
Selling to customers online and from their Birmingham showroom for over 26 years, Electronic World is one of the UK’s leading suppliers of ‘graded’ televisions and discounted TVs to the wholesale and retail industries.
Digital Marketing Brief
Having started its online business on eBay, Electronic World wanted to reduce its reliance on the third-party marketplace. With the ambition of selling to customers through more direct means, the owners wanted to ensure that the long-term success of their business wasn’t dependent on eBay.