Electronic World are a television and appliances retailer, specialising in the sale of graded TVs at excellent discounts. Electronic World have been working with SQ Digital for a number of years, coming to us with a strong desire to keep up with an increasingly competitive online market within their industry.
Their digital marketing requirements are mainly centred around SEO and content marketing, as well as web design and development.
what we delivered
- Content Marketing
- ECommerce Website
- Keeping up with an increasingly competitive online market
- Creating brand awareness
- Continuing to attract strong sales and conversions via the website
In order to encourage users to trust and shop with Electronic World, our digital marketing approach was centred around user-experience, organic SEO techniques, and valuable, high-quality content.
This involved extensive keyword research in order to identify the best keywords we could target to encourage organic search users to visit the website, as well as ensuring that the client’s eCommerce website was optimised for a positive user experience and to encourage conversions. Our SEO approach also placed a heavy emphasis on creating high-quality, technical content for optimised landing pages, which was tailored to be unique and valuable to users, and assisting with the buyer’s journey. This on-site SEO focus has been complemented by a natural off-site SEO strategy, which has allowed the client’s campaign to go from strength to strength,
Our content marketing approach has been centred around brand awareness, which is absolutely essential within a growing competitive industry. This approach has included the creation of technical, unique blogs that have focused on thought-leadership. We have also created a number of infographics for this client, which have been utilised as on-site assets that encourage blog and social media engagement, as well as natural links.
A key contributing factor to Electronic World’s success in the online market is their eCommerce website, which was originally designed and developed by SQ Digital and continues to be improved by us on an ongoing basis. This user-friendly, fast and responsive eCommerce website offers a great user experience, allowing users to quickly and easily find the television or appliance they are looking for and buy it directly from the website. Encouraging buyer trust and security, we also ensured the correct installation of an SSL certificate on this website.
Did you know
Electronic World have been trading since 1985. They are considered a leading supplier in the wholesale and retail industry.
- In the last year, traffic has increased by 94.01%
- Users have increased by 102.15% in the same time frame
- Organic Search traffic has increased by 154.49%
- Traffic to the onsite blog has increased by 408.28%