Electronic World approached us in 2010 after years of selling their products through eBay stores.
They approached us with a strong desire to establish their brand online as a leading TV retailer without having to rely on eBay as their sole sales channel.
They required a re-vamp of their logo to fit in line with the strategy; as well as an ecommerce website.
We started by establishing their brand identity, which enabled us to move on to design and develop their fully responsive, custom built website; bespoke to their requirements. With everything now in place, the next phase was to fully establish them as one of the biggest online TV retailers in the UK. No pressure then?
In order to build an online sustainable presence for Electronic World and encourage customers to purchase from their online store, our digital marketing strategy was centred around user-experience, organic SEO techniques, and valuable, high-quality content marketing.
Our SEO approach involved extensive keyword research to identify customers with a strong intent to buy. This analysis of user behaviour enabled us to optimise the stages of the buyer journey, leading to significant organic traffic increase and growing conversion rates.
From a brand awareness perspective, a content marketing strategy was implemented that involved delivering high quality content that was innovative and authoritative recognising Electronic World as industry experts. This involved creating technical blogs that offered opinions on the latest industry news, as well as producing various infographics. These have been utilised as on-site assets to encourage natural links back to their website.
The extensive onsite optimisation that we carried out, still stands the test of time due to our organic and holistic approach; whilst ensuring Google’s guidelines are continually met.