Solution

For G&S Timber’s PPC Campaign, SQ Digital trialled a few experimental techniques the account, predominantly with max CPC changes for the Google Shopping Campaign, along with a reallocation of budget to this campaign. We also introduced a Google Remarketing campaign to recapture prospects who didn’t purchase on their first visit to the site.

For SEO purposes, we evaluated G&S Timber’s current rankings for high traffic and relevant keywords that would drive high-quality prospects who were likely to convert into sales on the website. We cross-referenced Search Term data from the existing AdWords campaign to ensure that the keywords we were targeting would be viable.

Our content marketing team consistently created fresh and topical content for G&S Timber. The articles were also used for a Digital PR campaign to gain backlinks from relevant publications.