5 Tips to Give Your Online Presence a Spring Clean
Presenting a carefully cultivated impression of your brand, services, and products online can generate lots of opportunities to engage with potential new customers. According to Statista, over 60% of UK SMEs are investing heavily in developing their brand online, with increasing numbers due to the continued shift towards online businesses and eCommerce. As a result, […]
How Do You Measure Brand Awareness?
Brand awareness is a crucial element of your digital marketing strategy, but knowing how visible you are to potential customers can be confusing. To help, we’re looking into how to measure brand awareness to ensure you’re visible to your target audience and doing everything you can to improve brand recognition. What Is Brand Awareness? Before […]
Predicted Digital Marketing Trends for 2023
The digital marketing industry is constantly evolving. It is now a world away from what it was ten years ago, and as a leading digital marketing agency with over 20 years of experience, we’re used to adapting to these changes. Today we’re putting our knowledge to the test by exploring our predicted marketing trends for […]
Google’s Performance Max Replaces Google Smart Shopping: Everything You Need to Know
The digital marketing world is constantly changing, so staying on top of industry and system changes is crucial when creating ad campaigns that deliver the best results. One of the latest industry updates is the replacement of Google Smart Shopping with Google Performance Max. As a leading pay-per-click agency in Lancaster, we’ve been looking into […]
7 Steps to a Powerful Onsite SEO Strategy
Search engine optimisation (SEO) is an essential digital marketing tool for online businesses. This article explores how a powerful onsite SEO strategy improves webpage rankings on search engines. If you are new to SEO, we recommend finding out more about it on our SEO services page. We offer an introduction to the topic, which is […]
Top 10 Must-Dos to Prepare Your E-Commerce Website for Black Friday/Cyber Monday
It’s difficult to say when the first use of the term ‘Black Friday’ occurred. Some suggest it was used in the 1950s by workers when calling in sick the day after Thanksgiving. Others claim police used it as a slang term for the crowds causing traffic congestion around Christmas, and others say the first use […]
How to Use LinkedIn for Business
Since its beginnings in 2003, LinkedIn has become a popular business growth tool with over 830 million users worldwide, and it is an excellent communication tool for businesses to reach their customers. Whatever your industry, LinkedIn can become a vital part of your long-term digital marketing strategy, whether your marketing objective is brand awareness, driving […]
How to Choose a Domain Name for Your Business
There is an extensive list of factors to consider when setting up a business, such as your logo and branding, website design, and of course, your domain name. Each decision you make brings you closer to having a complete brand. Whilst, for some people, a domain name could be an afterthought, this decision is crucial […]
Digital Marketing for the Beauty Industry
Before social media, the beauty industry was almost entirely shop-based. Consumers would head out to the high street to top up on their make-up, try out swatches, and speak to beauty experts in-person about the latest products and trends. Now, this experience has shifted online; with the rise of social media influencers, online reviews, and […]
Can Videos Improve Your Website Engagement?
Businesses are presenting information to online audiences in various ways. Google continuously promotes user-friendly mediums by allowing content to appear in search results in multiple formats. Video content is increasingly popular on websites and across all marketing channels. More and more companies are taking advantage of video, and it is fast becoming a fundamental ingredient […]