How to Start Your Digital Marketing Strategy
With so many businesses now online, a digital marketing strategy is more important than ever. From writing blog posts and sending out newsletters to creating Facebook ads and social media posts, you can tackle digital marketing in a thousand different ways. This is why you should first implement a digital marketing strategy. It helps you […]
How Content Marketing Can Help SMEs
Whether you’re a start-up or have already established your brand online, continuing to develop your content marketing should be at the forefront of your business. Content marketing is all about communication. It’s about engaging, listening and building a relationship with your customers. We’ve put together a simple guide to content marketing and developing your brand […]
The Benefits of Social Media Marketing for Small Businesses
Over 3.8 billion people worldwide use social media – a figure expected to rise to 4.41 billion in 2025. With numbers like these, it’s clear that social media is a powerful tool for businesses, and one you shouldn’t dismiss, no matter whether you’re a B2B or B2C. As a digital marketing agency, we help our […]
Top Marketing Tips For SMEs
Here are our top marketing tips for SMEs, from focusing on online products to getting the most out of social media. As the world continues to move online, it’s more important than ever for SME’s to have a strong digital presence. It can be overwhelming, but we want to reassure you that you can take […]
A Guide to Landing a Graduate Job in Digital Marketing
Finishing your final year at University can bring a mixture of emotions; joy from finishing your dissertation or the daunting realisation that you now need to find a graduate job! Unfortunately, there’s no getting away from the fact that landing a job as a graduate can be tough in a crowded and competitive job market. […]
Microsoft Clarity: What is it?
User experience (commonly referred to as UX) transcends all marketing channels from SEO to PPC. It is a fundamental part of any digital marketing strategy as it is completely entwined with the user journey from site visitor to customer. In this article, we look at one of the tools we use here at SQ Digital […]
Core Web Vitals: Everything You Need to Know
Core Web Vitals, originally scheduled for May 2021, rolled out as a new ranking factor in two Google algorithms across June and July. The introduction of Core Web Vitals has got a few website owners concerned since new ranking metrics impact how well pages perform in SERPs (search engine results pages). At SQ Digital, we’re always proactive, […]
What is a Digital Marketing Strategy?
Whether you’re a small, medium or large business owner wanting to grow your online presence, putting a well thought out digital marketing strategy in place is essential. The digital landscape is always evolving – for example, the introduction of 5G, the rise in the number of social media platforms, and the constant Google algorithm changes. […]
Last-Click Attribution: Why You’re Leaving Money on the Table
Attribution is a method of analysing digital marketing performance, using several models that help credit conversions and sales to specific marketing channels. This data is vital when running a business with an online presence, as it gives you a clear view of your customers’ buying journey – leading to better-informed decision-making. Last-click attribution (LCA) is […]
How to Increase the Domain Authority of Your Website
Marketers and website owners put a lot of stock into getting to the #1 position on search engine results pages (SERPs), and with good reason. While ranking on the first page of Google is already a big accomplishment, getting to that sought-after number one spot can increase your CTR (click-through rate) by 200% when compared […]