5 Ways to Improve Your Social Media Presence
With around 3.6 billion people using social media in 2020, which is expected to rise to 4.41 billion by 2025, social media has become an integral part of any successful marketing campaign. A social media presence allows you to connect with your audience and strengthen your brand, not to mention it can help you build […]
How Can Digital PR Boost Your Marketing Strategy?
Digital PR is a key element of digital marketing and helps brands boost their visibility and reach broader audiences. Despite its benefits, not all business owners know what digital PR is and how it can help their marketing efforts. This article looks into how this approach can help you reach new audiences and incorporate it […]
SQ Digital Celebrates 20 Years In Business
Founded back in 2000, in Lancaster, Lancashire by brothers Vilayte and Husen Essa, the full-service agency is among the first UK SEO agencies to open, and it has consistently provided high-quality digital marketing solutions to small and large businesses in the UK and around Europe. Speaking of the company’s humble beginnings, CEO and Founder Vilayte […]
How Do You Know Your Website Is Performing Well?
Simply having a website up and running isn’t enough to guarantee results. There’s a lot more you can do. A website that is performing well is essential for any business looking to succeed online. When it comes to your website, it is your shop window. Imagine you’re walking down the high street in search of a […]
How Websites and Web Design Have Changed Over 20 Years
We’ve seen technologies change rapidly over the last two decades; attitudes have shifted, and marketing techniques that were effective just a few years ago are now considered outdated. To keep up with the fast-paced world of digital marketing, we need to be willing to adapt and get on board with all the latest trends. At […]
7 Reasons to Use Ads Manager Instead of Boosting Facebook Posts
Boosting Facebook posts is an easy way to generate engagement on your business page. By paying a fee, you can direct your posts towards your target audience to increase the ad’s visibility. However, this differs from using Facebook Ads Manager because targeting and customisation options are more limited for boosted posts. So before you rush […]
What It Takes to Become a Google Premier Partner
SQ Digital is proud to be a Google Premier Partner – an official accreditation from Google reserved for agencies that display consistently exceptional results in Google Ads management – and we’re delighted to have held this status for over five years. But what does it actually mean to be Google Premier partner? And how does it benefit the customers we work with? What is a Google Premier Partner? The […]
How To Get More Reviews & Testimonials Through Your Social Media
Trust plays a vital role in the customer buying journey; if your business doesn’t highlight that its products or services are ahead of the competition, it can be difficult to persuade customers to buy from you. That’s why reviews and testimonials play a vital role in your business’ marketing strategy. Why are reviews so important? […]
5 Ways To Strike the Right Tone in Your Content
Whether you’re a small business or a large company, your business will benefit from adopting the perfect tone to suit your audience. Tone expresses your company’s values, shows clients who you are, helps you to build trust and attracts people to your products and services. Striking the right tone makes your content more readable too, […]
10 SEO Quick Wins to Generate More Website Traffic
Boosting traffic to your business’s website can be a challenge, but here are some quick and simple changes that you can make to encourage more website visitors. We’ve outlined 10 SEO quick wins. 1. Create a Google My Business Profile By creating a Google My Business profile, you can appear on maps and rank higher […]