5 Tips for Writing an Attractive Instagram Bio
What Should Your Instagram Bio Say? When setting up an Instagram account, it can be easy to get lost in details and overlook the bio. The bio is a critical element of your Instagram account and it’s actually easier to write than you might think. Visitors to your Instagram account will quickly form an impression […]
Should Age Demographics Impact Your Social Media Choice?
Introduction As of January 2020, 4.54 billion people are now using the internet, which is an increase of 7% from January 2019 and corresponds to almost 60% of the world’s population. Currently, 3.8 billion people are active social media users, meaning they actively engage with social media platforms – this number has gone up by […]
How to Integrate PPC and SEO into Your Digital Marketing Strategy
PPC and SEO may be entirely different digital marketing solutions that perform unique roles, but does that mean they shouldn’t be used together? In essence, both methods do operate with the same goal in mind – to drive traffic to your website. While many would keep these two techniques separate, an integrated approach can create […]
White Hat vs Black Hat SEO
The terms “white hat” and “black hat” SEO refer to two techniques, both with drastically different tactics to how to approach website optimisation. Which method is better? When we think of stereotypical films, the bad guys tend to wear black and the good guys are generally in white, and it’s no different here. In this […]
SQ Digital Take On Born Survivor (Again)
On 21st September 2019, our very own team from SQ Digital once again undertook the 12km ultimate obstacle course designed by the Royal Marines Commandos at Lowther Castle in Penrith. This mammoth event is Born Survivor, and it takes you through the most challenging, energy-draining course as you navigate more than 30 obstacles, all of […]
My Industry Placement Year at SQ Digital – Abbie Robinson
Abbie Robinson is a 20-year-old para climber who has slowly lost her sight over the 7 years she has been climbing. Representing the GB Paraclimbing Team, Abbie made a name for herself in her first year competing and currently holds the title of World Champion in the B2 visually impaired category. Abbie is also pursuing […]
11 Tips to Improve the Performance of Your Google Ads
Trying to manage your own Google Ads account can be overwhelming, the multiple campaign types, bidding options and targeting methods are enough to intimidate anyone who wants to look after their own campaigns. I’ve been working in digital marketing for over 5 years, predominantly in Paid Search, and I’ve helped a multitude of small to […]
Scheduling Social Media Posts over Christmas
People in the UK spend 25% more over the Christmas period than any other time of year, making it a crucial time for many businesses to generate revenue. At this time of year, it’s vital for small and medium-sized businesses to take advantage of everything at their disposal to get their company noticed this festive […]
How Can Advert Extensions Help You Generate More Business?
Getting your business noticed on Google is pretty much every business owner’s goal – or at least, it should be. With the digital age getting bigger, faster, and more competitive every day, you must be pulling out all the stops to ensure that you’re top of your game – and getting to the top of […]
Google Mobile-First Index – What Does It Mean to You?
If you have a Google Search Console account, then you may well have seen a new notification appearing in the last few weeks, similar to: That’s right, Google’s mobile-first index has finally arrived. Or at least, it’s begun to progressively roll out, which means that it’s never been more vital to have a mobile-friendly website. […]