Digital Marketing for Label Specialists: GSM Graphic Arts
GSM Graphic Arts Ltd is one of the UK’s largest manufacturers of market-leading labelling solutions, such as metal labels, custom decals, security labels, graphic overlays, digitally printed labels and rating plates. Working with a range of metals and plastics and using premium techniques, GSM Graphic Arts also provides an artwork and design service.
Digital Marketing Brief
GSM Graphic Arts had replaced it’s original .co.uk domain website with a .com site to make the business more visible international. Following the advice from its digital agency at the time, two versions of the website were created: one for France and one for the UK.
Consequently, the creation of these versions resulted in a significant decrease in traffic, enquiries and rankings. The original website was also not redirected to the new versions and substantially impacted business.
GSM Graphic Arts turned to SQ Digital for expert advice and support on how to recover from the drop in enquiries, traffic and search engine rankings.