GSM Graphic Arts: Digital Marketing for Label Specialists
GSM Graphic Arts Limited is one of the UK’s largest manufacturers of market-leading labelling solutions, such as metal labels, custom decals, security labels, graphic overlays, digitally printed labels and rating plates. Working with a range of metals and plastics and using a range of premium techniques, GSM Graphic Arts also provide an artwork and design service.
GSM Graphic Arts had replaced its original .co.uk domain website with a .com site to make the business more visible international. Following the advice, from its digital agency at the time, two versions of the website were created: one for France and one for the UK.
Consequently, the creation of these versions resulted in a significant decrease in traffic, enquiries and rankings. Furthermore, the original website was not redirected to the new versions and had a substantial impact on business.
GSM Graphic Arts turned to SQ Digital for expert advice and support on how to recover from the drop in enquiries, traffic and search engine rankings.