How to use social media to increase website traffic
Social media has become indispensable for driving website traffic and increasing brand visibility, so utilising the various platforms available is crucial. We’ve pulled this guide together to equip you with the knowledge and techniques to leverage social media platforms effectively, maximise your online presence, and boost website traffic. From creating engaging content to mastering social […]
Harnessing the power of AI with content marketing
Imagine a world where marketing campaigns are crafted with lightning speed, hyper-personalised content, and unparalleled efficiency. Welcome to the era of AI-driven marketing! Artificial intelligence has swept through the marketing industry like a tidal wave, transforming how we create, strategise, and engage with our audiences. As the line between human creativity and machine learning blurs, […]
How to set KPIs for digital marketing
Setting Key Performance Indicators (KPIs) is essential to steering your digital marketing efforts toward success. These measurable markers act as guiding lights, offering valuable insights and shaping the trajectory of your campaigns. However, it’s understandable if you’re unsure where to start setting digital marketing KPIs, which is why we’re here to help. As a leading […]
How to choose the right digital marketing agency for your business
Businesses can no longer ignore the importance of starting a digital marketing strategy to remain competitive. Over the last few years, more and more businesses have chosen to engage with digital marketing agencies to help them grow their presence online. We understand how important it is for a business to find the right digital marketing […]
The rise of voice search: how to optimise your digital strategy
At SQ Digital, we understand that the digital landscape is ever-evolving, and keeping up with the latest trends is essential. Voice search has emerged as a game-changer, revolutionising how users search for information and interact with technology. The convenience and ease of voice commands have propelled voice search to new heights, reshaping the way businesses […]
Blog Content Length: What Content Marketers Need to Know
Crafting compelling blog content is no longer enough in today’s digital landscape. As a leading content marketing agency, we need to consider an array of factors that influence our content’s reach, visibility, and engagement. One crucial aspect that demands our attention is the length of our blog posts. So, today we’re unravelling the intricate relationship […]
What You Need to Know About GA4
In March of 2022, Google officially announced it would sunset Universal Analytics (UA) and move all users over to Google Analytics 4 (GA4) on July 1st 2023. If, like many marketers, you’ve grown comfortable measuring your website’s successes with UA, the idea of moving to a new system may be a daunting prospect. At SQ Digital, we’ve […]
The Evolution of Email Marketing
Email marketing has come a long way since the first email was sent way back in 1971. Over the years, it has evolved into a sophisticated marketing tool that allows businesses to reach their target audience in a cost-effective and personalised way, and as a leading content marketing agency, this fascinates us. So, in this […]
Why Content Marketing is About More Than Just Your Blog
While it’s true that blog content creation is an important element of content marketing – it’s not the only one. Many types of content exist, from mailshots and testimonials to interviews and podcasts, and so with fresh, creative ways to tell your story, you can easily boost your content strategy by implementing these content types into your […]
Desktop vs Mobile Browsing: What Do Digital Marketing Managers Need to Know?
Today, most people rely on the internet for information, so having a website that is easily accessible and user-friendly has become a necessity for businesses. However, people use the internet in different ways on a variety of devices, so ensuring that your website is optimised for desktop and mobile is essential. So, as a leading […]