Can Videos Improve Your Website Engagement?
Businesses are presenting information to online audiences in various ways. Google continuously promotes user-friendly mediums by allowing content to appear in search results in multiple formats. Video content is increasingly popular on websites and across all marketing channels. More and more companies are taking advantage of video, and it is fast becoming a fundamental ingredient […]
SQ Digital Tackle Helvellyn for St John’s Hospice
On the evening of Saturday 18th June, an enthusiastic group of hikers met at Glenridding Village on the edge of Ullswater Lake to embark on an 11.5 mile hike up England’s third-highest mountain, Helvellyn. For some of us, it was our biggest challenge, taking on a 950m high Wainwright. Still, we all wanted to help raise […]
How to Create a Successful Google Ads Campaign
With Google Ads, you can reach the right audience you want instead of hoping they will come across your site organically. It offers a way to get your business in front of the right people at the exact point they search for keywords related to your product or service. Unlike SEO, which requires patience and […]
Digital Marketing for Manufacturing Companies
The manufacturing industry tends to lean towards traditional marketing methods such as word of mouth, trade shows, or relying on well-established reputations developed and built up over many years. However, over the past decade, online marketing has evolved significantly. The methods of digital marketing like Search Engine Optimisation (SEO), pay-per-click (PPC), email marketing, social media […]
Digital Marketing for Retail Businesses
The retail industry is competitive, with thousands of online retailers to choose from and millions of products on offer. Savvy consumers expect to be able to find exactly what they want when they put a search term into Google, and their expectations are only set to increase as people become more and more comfortable shopping […]
Outsourcing SEO: Why SMEs Should Entrust Their SEO to Industry Experts
For a small business owner, the decision to outsource any type of work can be difficult. You’re handing over a part of your business to specialists, but still, they are people you do not know or trust yet. On the flip side, you’re likely juggling customer relations, recruitment, sales, accounts and marketing, to name a […]
How to Grow your Business on Instagram
When used effectively, Instagram can be an invaluable marketing platform, particularly for small businesses that don’t have a dedicated marketing team or a significant budget to play with. All you need to get your business up and running on Instagram and start building a loyal fan base is a smartphone with a good quality camera […]
Why is Branding Important in a Business?
Your company’s branding is an opportunity to concisely demonstrate who you are, what you do, and why people should engage with you. It’s your identity and usually the first interaction a potential customer will have with your business. Your brand forms the building blocks from which you’ll construct your physical and online presence. It’ll inform […]
How to Create an Effective Email Marketing Campaign
When starting a digital marketing strategy, building and maintaining a strong online presence is vital to your campaign’s success, but targeting the right people with the right content is just as important. One of the best ways to reach your target audience is an effective email marketing campaign. Here, we’re providing our expertise and exploring […]
The Best Google Ads Bidding Strategy for Your Business
When you create your new Google Ads campaign, it is essential to set targets for your advertising campaign. To help, we’ve put together a brief guide to help you determine the best Google Ads bidding strategy for your goals. What are the Google Ads Bidding strategies? Several bidding strategies are available to you, and below […]