Why You Should Use Instagram for Business
With over 2 billion monthly active users worldwide, Instagram is one of the leading social media platforms out there. It’s a platform adopted by many users for sharing high-quality, eye-catching photos and graphics with friends and potential customers. Many marketers believe Instagram is heavily biased towards the B2C market, but many B2B businesses also use the […]
How to Use LinkedIn for Business
Since its beginnings in 2003, LinkedIn has become a popular business growth tool with over 830 million users worldwide, and it is an excellent communication tool for businesses to reach their customers. Whatever your industry, LinkedIn can become a vital part of your long-term digital marketing strategy, whether your marketing objective is brand awareness, driving […]
How to Grow your Business on Instagram
When used effectively, Instagram can be an invaluable marketing platform, particularly for small businesses that don’t have a dedicated marketing team or a significant budget to play with. All you need to get your business up and running on Instagram and start building a loyal fan base is a smartphone with a good quality camera […]
Why is Branding Important in a Business?
Your company’s branding is an opportunity to concisely demonstrate who you are, what you do, and why people should engage with you. It’s your identity and usually the first interaction a potential customer will have with your business. Your brand forms the building blocks from which you’ll construct your physical and online presence. It’ll inform […]
Why SEO is Important for Small Businesses
As the digital world evolves, many small businesses find digital marketing intimidating and often don’t know where to start. Digital marketing covers various services, including SEO, content marketing, PPC, social media and more – all of which, when used in conjunction, can form a solid digital marketing campaign. One of the most important aspects of […]
Create a Winning B2B Marketing Strategy in 2022
Over the last two decades, especially in the previous few years, online marketing is becoming crucial to help your business succeed. However, knowing how to start your digital marketing campaign can seem daunting, let alone keep up with the latest trends and best practices. Nowadays, it can even depend on your industry to know what […]
The Benefits of Digital Marketing for Small Businesses
There’s been a significant shift in how small businesses use marketing, and traditional marketing efforts, such as print and billboards, are taking a step back. More and more businesses are realising the benefits of digital marketing and are investing more resources in digital marketing services, such as SEO, PPC, Content Marketing and Social Media. Business […]
Top Social Media Questions Answered
Do you have social media questions? As an experienced digital marketing agency, we aim to answer your questions about promoting your business on social media and making the most of your online presence. Take a look below at some of the questions being asked and see if we answer your questions too – if not, […]
How Content Marketing Can Help SMEs
Whether you’re a start-up or have already established your brand online, continuing to develop your content marketing should be at the forefront of your business. Content marketing is all about communication. It’s about engaging, listening and building a relationship with your customers. We’ve put together a simple guide to content marketing and developing your brand […]
5 Ways to Improve Your Social Media Presence
With around 3.6 billion people using social media in 2020, which is expected to rise to 4.41 billion by 2025, social media has become an integral part of any successful marketing campaign. A social media presence allows you to connect with your audience and strengthen your brand, not to mention it can help you build […]