Why is it Important to Optimise Old Content?
Google and other search engines prefer content that’s relevant to what the user is searching for while also being informative. The search engine values user experience above all else and prefers sites that are updated regularly. Authority is also a key factor, and a good way to build this authority is to optimise your content […]
How to choose the right digital marketing agency for your business
Businesses can no longer ignore the importance of starting a digital marketing strategy to remain competitive. Over the last few years, more and more businesses have chosen to engage with digital marketing agencies to help them grow their presence online. We understand how important it is for a business to find the right digital marketing […]
7 Steps to a Powerful Onsite SEO Strategy
Search engine optimisation (SEO) is an essential digital marketing tool for online businesses. This article explores how a powerful onsite SEO strategy improves webpage rankings on search engines. If you are new to SEO, we recommend finding out more about it on our SEO services page. We offer an introduction to the topic, which is […]
How to Use LinkedIn for Business
Since its beginnings in 2003, LinkedIn has become a popular business growth tool with over 830 million users worldwide, and it is an excellent communication tool for businesses to reach their customers. Whatever your industry, LinkedIn can become a vital part of your long-term digital marketing strategy, whether your marketing objective is brand awareness, driving […]
How to Choose a Domain Name for Your Business
There is an extensive list of factors to consider when setting up a business, such as your logo and branding, website design, and of course, your domain name. Each decision you make brings you closer to having a complete brand. Whilst, for some people, a domain name could be an afterthought, this decision is crucial […]
Can Videos Improve Your Website Engagement?
Businesses are presenting information to online audiences in various ways. Google continuously promotes user-friendly mediums by allowing content to appear in search results in multiple formats. Video content is increasingly popular on websites and across all marketing channels. More and more companies are taking advantage of video, and it is fast becoming a fundamental ingredient […]
How to Create a Successful Google Ads Campaign
With Google Ads, you can reach the right audience you want instead of hoping they will come across your site organically. It offers a way to get your business in front of the right people at the exact point they search for keywords related to your product or service. Unlike SEO, which requires patience and […]
Digital Marketing for Manufacturing Companies
The manufacturing industry tends to lean towards traditional marketing methods such as word of mouth, trade shows, or relying on well-established reputations developed and built up over many years. However, over the past decade, online marketing has evolved significantly. The methods of digital marketing like Search Engine Optimisation (SEO), pay-per-click (PPC), email marketing, social media […]
Outsourcing SEO: Why SMEs Should Entrust Their SEO to Industry Experts
For a small business owner, the decision to outsource any type of work can be difficult. You’re handing over a part of your business to specialists, but still, they are people you do not know or trust yet. On the flip side, you’re likely juggling customer relations, recruitment, sales, accounts and marketing, to name a […]
How to Grow your Business on Instagram
When used effectively, Instagram can be an invaluable marketing platform, particularly for small businesses that don’t have a dedicated marketing team or a significant budget to play with. All you need to get your business up and running on Instagram and start building a loyal fan base is a smartphone with a good quality camera […]