Digital Marketing Services for Scrap Metal Recyclers: Morecambe Metals

Morecambe Metals is a family-run company with over 35 years of experience in the scrap metal industry. Their main premises in Morecambe process a plethora of ferrous and non-ferrous scrap metal, including consumer goods, end of life vehicles, demolition scrap, and waste electrical and electronic equipment.

Digital Marketing Brief

The power of marketing locally was of crucial importance to gaining the right customers for Morecambe Metals. The focus of the campaign was centred around brand awareness within the local area. They were looking for a solution to increase leads through their website and build trust by engaging online with corporate clients and small businesses.

Digital Marketing Services

Our digital marketing strategy for Morecambe Metals focused on developing a comprehensive digital marketing campaign to improve its online presence, increase organic visits to the website, and strengthen its brand identity. By doing this, we would help Morecambe Metals retain their existing customers while boosting their brand awareness to acquire new ones.

Following a full SEO audit, we began to undertake extensive technical on-site optimisation to improve all pages across their website. As part of the optimisation process, we identified the website’s key landing pages and fully optimised them to aid conversions and reduce bounce rates.

In-depth keyword research resulted in developing an extensive keyword list based on relevancy and high search volumes; this enabled us to drive a targeted audience and significantly improve their keyword positions in organic search rankings.

The next stage was to re-design and develop the current website to improve the overall user experience and ensure that the site was SEO-friendly. We conducted in-depth research and assessment to develop a modern, SEO-friendly, responsive website that met business requirements and enhanced its brand identity. We improved site navigation by creating more prominent calls to action throughout the website. This provided users with a seamless customer journey, ensuring the user is guided to the most relevant landing pages to encourage leads and conversions.

The SEO strategy we put in place was supported by a comprehensive content marketing strategy, which was paramount in helping to increase Morecambe Metal’s brand authority online. By consistently creating well-researched and fully optimised blog posts, we have established Morecambe Metals as a reliable and trustworthy expert in the industry while also helping to improve its keyword positions in organic search rankings.

To reach a wider audience and increase brand awareness, we developed an engaging, content-driven outreach campaign by creating a valuable visual asset. In this case, a well-researched infographic supported with creative content based on the top-rated TV show Game of Thrones. This asset was then outreached to a wide range of publications to secure placements on relevant websites, including high-authority newspapers, to gain high-quality links back to the website and boost SEO rankings. As a result of the campaign, the Game of Tonnes infographic was successfully featured by The Express newspaper, securing a link from a high-authority website and generating national brand exposure.

To raise awareness on a more local scale, we implemented local digital PR campaigns, successfully gaining coverage in local publications such as the Lancaster Guardian, Entirely Northwest, and Business Lancashire.

From a social media perspective, we utilised LinkedIn as a professional platform to generate leads and traffic by creating thought leadership pieces of content, placing Morecambe Metals in front of the right connections.

Digital Marketing Results

A fully comprehensive digital marketing campaign has been pivotal in creating brand awareness for Morecambe Metals in the Morecambe, Lancaster, and Kendal areas.

  • 144% increase in new users year on year
  • 175% increase of organic traffic year on year
  • 109% increase in mobile search traffic
  • 28% increase in page views

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