Microsoft Clarity: What is it?
User experience (commonly referred to as UX) transcends all marketing channels from SEO to PPC. It is a fundamental part of any digital marketing strategy as it is completely entwined with the user journey from site visitor to customer. In this article, we look at one of the tools we use here at SQ Digital […]
Core Web Vitals: Everything You Need to Know
Core Web Vitals, originally scheduled for May 2021, rolled out as a new ranking factor in two Google algorithms across June and July. The introduction of Core Web Vitals has got a few website owners concerned since new ranking metrics impact how well pages perform in SERPs (search engine results pages). At SQ Digital, we’re always proactive, […]
What is a Digital Marketing Strategy?
Whether you’re a small, medium or large business owner wanting to grow your online presence, putting a well thought out digital marketing strategy in place is essential. The digital landscape is always evolving – for example, the introduction of 5G, the rise in the number of social media platforms, and the constant Google algorithm changes. […]
Last-Click Attribution: Why You’re Leaving Money on the Table
Attribution is a method of analysing digital marketing performance, using several models that help credit conversions and sales to specific marketing channels. This data is vital when running a business with an online presence, as it gives you a clear view of your customers’ buying journey – leading to better-informed decision-making. Last-click attribution (LCA) is […]
How to Increase the Domain Authority of Your Website
Marketers and website owners put a lot of stock into getting to the #1 position on search engine results pages (SERPs), and with good reason. While ranking on the first page of Google is already a big accomplishment, getting to that sought-after number one spot can increase your CTR (click-through rate) by 200% when compared […]
5 Ways to Improve Your Social Media Presence
With around 3.6 billion people using social media in 2020, which is expected to rise to 4.41 billion by 2025, social media has become an integral part of any successful marketing campaign. A social media presence allows you to connect with your audience and strengthen your brand, not to mention it can help you build […]
How Can Digital PR Boost Your Marketing Strategy?
Digital PR is a key element of digital marketing and helps brands boost their visibility and reach broader audiences. Despite its benefits, not all business owners know what digital PR is and how it can help their marketing efforts. This article looks into how this approach can help you reach new audiences and incorporate it […]
SQ Digital Celebrates 20 Years In Business
Founded back in 2000, in Lancaster, Lancashire by brothers Vilayte and Husen Essa, the full-service agency is among the first UK SEO agencies to open, and it has consistently provided high-quality digital marketing solutions to small and large businesses in the UK and around Europe. Speaking of the company’s humble beginnings, CEO and Founder Vilayte […]
How Do You Know Your Website Is Performing Well?
Simply having a website up and running isn’t enough to guarantee results. There’s a lot more you can do. A website that is performing well is essential for any business looking to succeed online. When it comes to your website, it is your shop window. Imagine you’re walking down the high street in search of a […]
How Websites and Web Design Have Changed Over 20 Years
We’ve seen technologies change rapidly over the last two decades; attitudes have shifted, and marketing techniques that were effective just a few years ago are now considered outdated. To keep up with the fast-paced world of digital marketing, we need to be willing to adapt and get on board with all the latest trends. At […]