How to Increase the Domain Authority of Your Website
Marketers and website owners put a lot of stock into getting to the #1 position on search engine results pages (SERPs), and with good reason. While ranking on the first page of Google is already a big accomplishment, getting to that sought-after number one spot can increase your CTR (click-through rate) by 200% when compared […]
How Can Digital PR Boost Your Marketing Strategy?
Digital PR is a key element of digital marketing and helps brands boost their visibility and reach broader audiences. Despite its benefits, not all business owners know what digital PR is and how it can help their marketing efforts. This article looks into how this approach can help you reach new audiences and incorporate it […]
How Do You Know Your Website Is Performing Well?
Simply having a website up and running isn’t enough to guarantee results. There’s a lot more you can do. A website that is performing well is essential for any business looking to succeed online. When it comes to your website, it is your shop window. Imagine you’re walking down the high street in search of a […]
7 Reasons to Use Ads Manager Instead of Boosting Facebook Posts
Boosting Facebook posts is an easy way to generate engagement on your business page. By paying a fee, you can direct your posts towards your target audience to increase the ad’s visibility. However, this differs from using Facebook Ads Manager because targeting and customisation options are more limited for boosted posts. So before you rush […]
How To Get More Reviews & Testimonials Through Your Social Media
Trust plays a vital role in the customer buying journey; if your business doesn’t highlight that its products or services are ahead of the competition, it can be difficult to persuade customers to buy from you. That’s why reviews and testimonials play a vital role in your business’ marketing strategy. Why are reviews so important? […]
10 SEO Quick Wins to Generate More Website Traffic
Boosting traffic to your business’s website can be a challenge, but here are some quick and simple changes that you can make to encourage more website visitors. We’ve outlined 10 SEO quick wins. 1. Create a Google My Business Profile By creating a Google My Business profile, you can appear on maps and rank higher […]
How to Integrate PPC and SEO into Your Digital Marketing Strategy
PPC and SEO may be entirely different digital marketing solutions that perform unique roles, but does that mean they shouldn’t be used together? In essence, both methods do operate with the same goal in mind – to drive traffic to your website. While many would keep these two techniques separate, an integrated approach can create […]
White Hat vs Black Hat SEO
The terms “white hat” and “black hat” SEO refer to two techniques, both with drastically different tactics to how to approach website optimisation. Which method is better? When we think of stereotypical films, the bad guys tend to wear black and the good guys are generally in white, and it’s no different here. In this […]
11 Tips to Improve the Performance of Your Google Ads
Trying to manage your own Google Ads account can be overwhelming, the multiple campaign types, bidding options and targeting methods are enough to intimidate anyone who wants to manage their own campaigns. I’ve been working in digital marketing for over 5 years, predominantly in Paid Search, and I’ve helped a multitude of small to medium […]
What is Schema Markup and How Structured Data Can Benefit Your Business
During the past decade, there has been a revolution in search technology that has deep implications for any business with a web presence. That revolution centres around semantics – the meaning behind words, or Schema Markup and Structured Data. This article will look at the background of search and how semantics have become important; the […]